While woman are often better investors than men, only 4 out of 10 women have the confidence to invest. One of the reasons? Banks and financial institutions rarely use female role models to attract new investors. Without these female investors, the gender wealth gap won't ever decrease. For Abn Amro we therefore breathed new life into the empowering story of Henriette Wilhelmina Deterding; the first woman to ever set foot on the Dutch stock market in 1923.