“THE MOST BORING ANTI FRAUD CAMPAIGN EVER MADE…"

Cyber crime is the most popular form of crime in the Netherlands. Luckily, there’s a solution. Because with the safety tools from ABN AMRO bank,  cyber crime become a lot more… boring. People just don’t those tools enough. So when Abn Amro bank asked us to activate their customers to use more safety tools, we decided to use the second most popular form of crime for our campaign: true crime. Or in our case: truely boring crime.

#FIGHTfraud

We created three fake true crime trailers. Based on the popular true crime trailers that broadcasters use to get people excited about their new podcasts or shows. With a twist: because everyone watching our trailers got served the worst anti-climax possible: a truely boring end. True crime never happens when you use Abn Amro’s safety tools. Abn Amro bank saw a 61% rise in the number of people activating their saving lock and a 23% rise in the number of people activating their payment alerts.

CREDITS

Abn Amro, client
N=5, agency

Tim van Aerschot, creative copywriter
Leon Ragetlie, creative copywriter

N=5 studio, film production
SoundCircus, sound production