“ZIGGO TURNS VIRAL MOMENT INTO VIRAL ACTIVATION…"

Broadcaster Ziggo is the leading sponsor of AFC Ajax, but they don’t have the broadcast rights to their games. For Ajax - Feyenoord, the most popular game of the year, they wanted to hack the conversation around the game. We used technical director’s Marc Overmars iconic belly slide from the 2019 Champions League season and turned it into a viral activation. By creating a stand in the stadium where fans could re-create that belly slide themselves.

THE JOY OF ZIGGO

After previous succesful activations for Ajax and Ziggo, we assisted our experience with a mysterious ad in the newspaper. Starting a lot of social buzz from the very beginning. Which we answered two with two humorous announcement films.

Over 35.000 Ajax fans entered the competition to win one of twelve spots on the belly slide. It hijacked the conversation before, during and after the biggest game of the year. Reaching 81 million impressions within just three weeks time. Making Ajax (who won the game 4-0) and Ziggo the big winners of this year’s Klassieker.

CASE STUDY

CREDITS

Ziggo, client
Glasnost, agency

Tim van Aerschot, creative copywriter
Martijn de Vreeze, creative copywriter
Mark Beuving, creative director

Floris Kruijer, film director
Kumpany, event production
BetterMatter, film production

AWARDS

ESPRIX AWARDS, MEDIA ENTERTAINMENT & COMMUNICATIONS, BRONZE
ESPRIX AWARDS, BUSINESS TO CONSUMER, BRONZE,