IT’S THE YEAR 1923 AND A BRAVE WOMAN BY THE NAME OF HENRIETTE IS THE FIRST FEMALE TO SET FOOT ON THE DUTCH STOCK MARKET 100 YEARS LATER NOT MANY WOMEN FOLLOWED IN HER FOOTSTEPS WHILE INVESTING IS THE WAY TO CLOSE THE WEALTH GAP SO WE TURNED THE BRAVE STORY OF HENRIETTE INTO AN EMPOWERING MODERN DAY GLOSSY
CASE STUDY
CLOSE THE GAP
A MODERN DAY GLOSSY DISTRIBUTED BY ‘LINDA’ THE MOST POPULAR MAGAZINE IN THE NETHERLANDS
MADE BY
CLIENT: ABN AMRO AGENCY: N=5
TIM VAN AERSCHOT, CREATIVE ANNE STOKVIS, CREATIVE DIRECTOR ALEX HERWIG, ART DIRECTOR THIJS BONTJE, CREATIVE DIRECTOR LINDA STULIC, PHOTOGRAPHER SMEL, MAGAZINE DESIGN