HOME ALONE, THE GRINCH AND ELF AREN’T THE MOST POPULAR CHRISTMAS FILMS ANYMORE DIGITAL FIREPLACE VIDEOS ARE SO WHEN WE WANTED TO PROMOTE KPN’S ON-DEMAND MOVIES WE HACKED OUR WAY INTO THOUSANDS OF LIVING ROOMS BY CREATING OUR OWN DIGITAL FIREPLACE STACKED WITH LOGS BRANDED WITH FREE MOVIE VOUCHER CODES
CASE STUDY
SO MUCH MORE TO SEE
A DELIGHTFUL MEDIA HACK AS A BRAND PROMO ADVERTISING KPN’S BIG VARIETY OF BLOCKBUSTERS
MADE BY
CLIENT: KPN AGENCY: DENTSU CREATIVE
TIM VAN AERSCHOT, SR CREATIVE LEON RAGETLIE, SR CREATIVE GIJS SLUIJTERS, CREATIVE DIRECTOR JORIS TOL, CREATIVE DIRECTOR ROBIN VRACHTDOENDER, DOP ALEXANDER VOGNSTRUP, MOTION & DESIGN HESTE ROUX, DESIGN