AJAX’ 2018/2019. UNFORGETTABLE.
THE MOST ICONIC MOMENT OF THAT YEAR?
MARC OVERMARS’ EPIC BELLY SLIDE AFTER BEATING JUVENTUS
SO FOR THEIR LEADING SPONSOR ZIGGO SPORTS
WE TURNED HIS VIRAL MOMENT INTO A VIRAL BRAND EXPERIENCE
GIVING FANS THE OPPORTUNITY TO RECREATE HIS BELLY SLIDE
DURING THE BIGGEST GAME OF THE YEAR

CASE STUDY

THAT’S THE JOY OF ZIGGO

A VIRAL BRAND EXPERIENCE
EXPERIENCED BY 70.000 FANS AND ROLLED OUT OVER SOCIAL, PRINT AND PR

MADE BY

CLIENT: ZIGGO SPORTS
AGENCY: GLASNOST

TIM VAN AERSCHOT, CREATIVE
MARTIJN DE VREEZE, CREATIVE
MARK BEUVING, CREATIVE DIRECTOR
FLORIS KRUIJER, FILM DIRECTION
KUMPANY, PRODUCTION
BETTER MATTER, FILM PRODUCTION

ESPRIX AWARDS, ENTERTAINMENT, BRONZE
ESPRIX AWARDS, B2C, BRONZE