DIRTY SLUT, FILTHY GIRL, CITY WHORE
SOCIETY’S LABELS FOR VICTIMS OF ‘SHAME SEXTING’
PEOPLE WHO HAVE THEIR MOST INTIMATE IMAGES SHARED ONLINE
WE TURNED THOSE LABELS INTO A PROVOCATIVE JEWELRY COLLECTION
NOT ONLY EMPOWERING VICTIMS TO BREAK THEIR SILENCE
BUT SPARKING A NATIONWIDE DEBATE

CASE STUDY

SHAMING DOESN’T DEFINE YOU

A CAMPAIGN BASED ON TRUE STORIES
STRETCHING OVER CINEMA, SOCIAL, TV, PRINT, OUTDOOR, PR AND PODCASTS

MADE BY

CLIENT: VICTIM SUPPORT
AGENCY: N=5

TIM VAN AERSCHOT, CREATIVE
ANNE STOKVIS, CREATIVE DIRECTOR
THIJS BONTJE, CREATIVE DIRECTOR
NINA AALDERING, DIRECTOR
SAM VIS, DOP
GOVERT JANS, EDITOR
JOB POELS, MUSIC