DUTCH RAILWAY DEADS TRIPLED SINCE 2016
WITH RECKLESS TEENAGERS BEING MOST THE VICTIMS
WITH EDUCATIONAL AND INFORMATIVE CAMPAIGNS FAILING
THE DUTCH RAILWAY NEEDED TO MAKE A STATEMENT
SO WE LAUNCHED VICTIM FASHION
A YOUTH SAFETY CAMPAIGN DISGUISED AS A FASHION LABEL

CASE STUDY

BEWARE AROUND THE TRACKS

A GRUESOME FASHION LABEL THAT BROKE THE INTERNET
STRETCHING OVER SOCIAL, INFLUENCERS, EXPERIENTIAL AND PR

MADE BY

CLIENT: PRORAIL
AGENCY: OGILVY

PAUL WAGEMAKERS, CREATIVE DIRECTOR
ARNOUT ROBBE, CREATIVE DIRECTOR
TIM VAN AERSCHOT, JR CREATIVE
ALICE ISAKSON, CREATIVE INTERN
CARLIJN BIJLSMA, CREATIVE INTERN
JULIE VAN DER MEIDEN, CREATIVE INTERN
MARINA LE ROUX, DESIGN
EDDO HARTMANN, PHOTOGRAPHER
LISE VAN DER LINDEN, COSTUME DESIGN

CLIO AWARDS, PR, SILVER
CLIO AWARDS, SOCIAL MEDIA, BRONZE
INFLUENCER MARKETING AWARDS, GRANDPRIX
INFLUENCER MARKETING AWARDS, CREATIVE CAMPAIGN, GOLD
DUTCH CREATIVITY AWARDS, IMPACT, BRONZE
DUTCH CREATIVITY AWARDS, ART DIRECTION, BRONZE
SPIN AWARDS, SOCIAL BUSINESS, SILVER
CRESTA AWARDS, INTEGRATED, WINNER
CRESTA AWARDS, CRAFT, WINNER
CRESTA AWARDS, HEALTHCARE, WINNER
CRESTA AWARDS, EXPERIENTIAL, WINNER